How do Gaming Apps Boost Your Company Profits in 2021?
The market for mobile apps is projected to amount to $407 billion in 2026, with more opportunities now available than ever for creative money for your app. Mobile marketers need to find ways to optimize and diversify their monetization strategy in order to compete in a competitive market, so it’s crucial for app marketers to stay up-to-date on the most popular monetization methods and what to expect in the future.
With over 2 billion online spielers from global nations, the demand today in the gaming industry accounts for over 26% of the world’s population.
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A completely new category of gamers was created by the increase in mobile gaming. The market today is the mother who waits for the school, the company employee awaits for a meeting, and the usual people who want to relax after a long day at work. This revolution in the way we play games and the growth in micro-transaction has greatly increased the gaming industry scale and revenue.
How Different Game Publishers Increased Game App Revenue, Downloads, and More
The demand for today’s games considers players as a long-term investment, calculating their value in what is known as the value of the game or the value “lifetime” or the value “lifetime” of the game.
- Draw to special events for users
Are you trying to boost lagging dedication or draw new users? Consider a special event that offers free games, bonus coins, or unique challenges for a limited duration. For example, Harry Potter Wizards Unite offers every few weeks of new challenges, in which players perform special tasks to collect free coins, potion pieces, and other extras.
As Monument Valley noticed during its iOS Free Week 2015, special events can also raise downloads, as well as increased participation.
2.Integrate Rewarded Ads
App devs find some users will not pay in a world of microtransactions, especially in emerging markets. Rewarded advertisements, which offer users a small incentive in return for viewing an ad, such as coins or an extra life, provide an alternative to IAP payment for certain users.
3.Make The Game Challenging, But Not Too Challenging
The best games are difficult, but they’re not frustrating. They make you wonder, but don’t leave you with the impression that you’re never going to beat them. So, how can you make sure that your game is a challenge, but not so difficult that clients stop playing?
In your results, the answer is. With his game AARCHER, a one-touch archery game based on the famous game Flappy Bird, Raj Arora has found a solution. Their IAP was close to zero at the beginning, so they relied on ad spending to drive revenues. They weren’t too concerned with the lack of IAP because the game was planned as a test product.
4.Create a Cross-Platform Social Media Campaign
With more than one billion active users per month, Instagram has a wide scope. That makes it an ideal forum for a wide audience to promote gaming apps. But we’re not talking about your default enhanced post here, pay-per-click ads. We are talking about using influencers to push a social media strategy that is cross-platform.
In support of their #shinyplace initiative, Bejeweled, a gem-matching game, collaborated with many high-reach Instagrammers and YouTubers. By encouraging users to take a relaxing break to play their game, the social campaign was designed to increase downloads and brand awareness.
Developers of video games need to concentrate on creating a fresh, difficult, and engaging gaming experience. About why? In order to help gaming apps grow long-term fan bases that produce sales and referrals year after year, the return on experience goes beyond traditional return on investment metrics.
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